Mortgage fears shape buyer decisions
A growing number of buyers are approaching mortgages through the lens of financial stress, past housing downturns and generational attitudes toward debt. The trend highlights the importance of understanding how financing fears may shape affordability conversations, refinancing decisions and long-ter
Mortgage shopping can lower buyer costs
A LendingTree study found Florida buyers could save an estimated $170 a month by comparing mortgage offers, adding another affordability step before the home search.
Homebuying basics are tripping up new buyers
A new survey found first-time buyers feel prepared but struggle with basic questions about costs and next steps. Use early consults to set expectations before showings.
Market myths keep buyers and sellers on hold
Misconceptions about inventory, mortgage rates and market timing are keeping some buyers and sellers from making decisions, even when local data tells a different story. Clear, fact-based conversations can help customers move past worst-case thinking and toward choices that fit their goals.