Real estate platforms tighten grip on buyer leads as agent relationships gain importance
Large companies are linking search, financing and closing into closed ecosystems to capture buyer leads early, a shift industry observers say makes local Realtor relationships and early customer outreach more critical.
Realtors press housing priorities in D.C.
Realtors will meet with lawmakers on federal issues tied to everyday customer challenges, including tight inventory, seller tax concerns and buyer access.
The retention strategy most brokers overlook
Broker-owners can use personal contact, open communication and shared community work to make agents feel valued before competitors try to recruit them away.
Stabilizing home prices giving buyers a clearer path to purchase
The median home price has stabilized, and mortgage rates have eased enough that monthly payments are more manageable than they've been in years. Realtors can use that shift to restart conversations with buyers who went quiet and help them find negotiating leverage on listings that have been sitting.