
Lower Asking Prices Are a Win for Today’s Buyers
If affordability has been the biggest thing standing between you and a home, there's a little good news. Asking prices have started to come down. The typical seller listed their house for a median of $429,500 in May. That’s 2.4% lower than a year ago, according to Realtor.com. On its own, that won'

Affluent women shape high-end homebuying
Women with high net worth are buying luxury homes with privacy, lifestyle function and investment strategy in mind, changing how brokers market and sell high-end properties.

Mortgage fears shape buyer decisions
A growing number of buyers are approaching mortgages through the lens of financial stress, past housing downturns and generational attitudes toward debt. The trend highlights the importance of understanding how financing fears may shape affordability conversations, refinancing decisions and long-ter

Mortgage shopping can lower buyer costs
A LendingTree study found Florida buyers could save an estimated $170 a month by comparing mortgage offers, adding another affordability step before the home search.

