Real estate platforms tighten grip on buyer leads as agent relationships gain importance
Large companies are linking search, financing and closing into closed ecosystems to capture buyer leads early, a shift industry observers say makes local Realtor relationships and early customer outreach more critical.
Florida growth forecast points to demand
Florida TaxWatch expects the state to keep adding residents, a long-term signal for housing demand, inventory and local market needs.
Realtors press housing priorities in D.C.
Realtors will meet with lawmakers on federal issues tied to everyday customer challenges, including tight inventory, seller tax concerns and buyer access.
The retention strategy most brokers overlook
Broker-owners can use personal contact, open communication and shared community work to make agents feel valued before competitors try to recruit them away.